LBS promises tailor-made services to the customer based on the physical location of the customer. The services include current position, points of interest in a given location, tracking the locations of other people (based on authorization), and other as yet to be defined services.
Wireless operators worldwide have long had built-in capabilities to locate a subscriber based on the cell serving the customer. The real push to LBS has come with the advent of IMS, which separates the services layer from the access technologies. In fact, IMS opened the door for new players with non-telecom backgrounds to enter the market. Vendors of GIS are now developing applications for the LBS market.
Market Segmentation
Overview of Global Trends in Broadband Wireline North America EMEA Asia Pacific Latin America/ Caribbean Global Trends in Wireless North America EMEA Asia Pacific Latin America/ Caribbean Global IP Services Market North America EMEA Asia Pacific Latin America/ Caribbean Location Based Services (LBS) Wireline Wireless North America EMEA Asia Pacific Latin America/ Caribbean
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